How I test your brand, engine by engine.

No one can guarantee that, because AI answers change daily and no one controls them. I guarantee the work, the deadline and at least three fixes you can act on, and I measure what changes every month.

Five business days from the moment I have your website, your top products and three competitors you watch.

Your website, your top products or collections, three competitors you watch, a rough monthly marketing budget and your average order value, so I can recommend the right next step. A rough number is fine. That's it.

Not for the audit. It tests what AI engines say about you in public, so I only need your website, products and competitors. In the Program I write the pages and your team or developer publishes them, so I never need your store login. If you'd rather I publish, a staff or collaborator account works.

It varies by engine and by how competitive your category is, so nobody can promise a date. Crawlers have to revisit your pages, and third-party mentions take time to build. That's why every Program re-tests your questions at day 30, 60 and 90 and reports exactly what moved.

With three signals, because no single report shows it. AI referral visits in GA4 and Shopify (chatgpt.com, perplexity.ai and similar sources), what AI actually recommends when your buyers ask (the dated screenshots in your audit), and what customers say when you ask how they found you. Some AI influence never shows up as a referral, so I report all three side by side and never claim a number the data can't support.

I can fix what Google's AI reads. The audit tests your category's buyer questions in Google AI Overviews and AI Mode, shows which pages Google cites for them today, and ranks the fixes that make your pages the better source. Nobody controls what Google shows, so I don't promise a placement. Every audit includes a re-test 30 days after your fixes, and the Program re-tests every month, so you see exactly what moved.

Not by itself. Claiming lets you correct your details, add a product feed and see ChatGPT's own mention and click counts, and OpenAI says claiming doesn't change how often ChatGPT recommends you. Every audit checks whether your listing is claimed and your feed is connected, because the counts are useful and the details stay yours to fix. How to claim it.

No. ChatGPT now shows ads, and Google's AI Mode shows sponsored products and sponsored stores inside its answers. Your report flags every paid placement separately, so an ad never counts toward your seat rate or a competitor's. I also ask ChatGPT about your brand by name on a free account and note whose ad shows up: in Seer Interactive's study of 161 recorded sessions, a question naming one brand returned a sponsored card for a different company in 5 of 6 categories tested.

ChatGPT now shows ads on its Free and Go plans in the US and many other countries. OpenAI says those ads are labeled, shown separately from the answer, and don't influence ChatGPT's answers or the products it picks. So paying OpenAI buys an ad slot. My work targets the answer itself: clearer product pages, better product data and real mentions on the sites AI reads. I never buy placements, links or reviews.

They do different jobs. Business Hub, which OpenAI launched in beta on November 10, 2026, lets you claim your listing and shows how often ChatGPT mentioned you, how many clicks that sent and the topics that came up. It doesn't show the questions, it doesn't compare you with competitors, and it covers ChatGPT only. The audit shows the questions, the brands named in your place and what to fix, across four engines. Claim your listing either way: it's free. How to claim it.

You don't have to pick one. Google says its AI Overviews and AI Mode have no extra requirements beyond being eligible for regular Search, so most fixes help both. AI still sends far less traffic than Google, but it's growing fast, and Adobe found AI visitors to US retail sites converted 90% better than other visitors in September 2026, up from 31% better in the 2025 holiday season. The audit shows where your brand stands on both before you spend more.

Many of them can. A lot of what an audit finds is text: product names, descriptions, gift and FAQ answers, and your listings on retailer sites. On most store platforms your team edits those in the admin, with no code release. Each fix in your report says who can make it, so the text fixes can go first and anything that touches your theme, robots.txt or structured data waits until your freeze lifts.

The fixes I recommend are the ones Google already asks for: pages its crawler can reach, accurate product data, clear answers, and structured data that matches what the page shows. Google says its AI Overviews and AI Mode have no extra requirements beyond regular Search, so the same work serves both. I don't use hidden text, pages written only for AI, or anything Google's spam policies warn against, and nothing changes on your site without your team's yes.

The audit flags it. I check what each answer says about your products against your own site: price, sizes, materials or ingredients, and stock. Every mistake gets a dated screenshot. Then I trace where the wrong fact comes from, often an old retailer page, a review site or outdated copy of your own, and your fix list says what to correct first. Here's the step-by-step version.

Pretty Citable is a remote studio. I work in English with ecommerce and DTC brands that sell in the US and the UK, during US business hours on Central time (UTC-6). It's a trading name of Amadito Holdings Ltd, registered in England and Wales.

Ranking helps, and it isn't enough on its own. In Ahrefs' study of 15,000 prompts (August 2025), only about 8% of the pages ChatGPT cited in its answers ranked in Google's top 10 for the same question. For Google's AI Overviews, it was 76%. Google rankings mostly carry over to Google's own AI, and ChatGPT draws on a much wider set of pages: lists, reviews, forums and retailer listings. The audit shows which pages each engine cites for your buyers' questions.

Not yet. My published case study is a service business. Two ecommerce brands start the founding pilot on November 20, get re-tested in late December, and the before-and-after goes on this site in early January, with their permission. Until then, the proof is public: the Thanksgiving series with every run dated, the vitamin C research, and my own scorecard.

Not yet, because I don't have an ecommerce client yet. The first before-and-after goes on this site in early January, with the brand's permission. What you get from the start: every audit includes a re-test 30 days after your fixes, on the same questions and engines, shown engine by engine, since they rarely move together. The Program re-tests every month.

A mention is when an engine names your brand in its answer. A citation is when it links a page as a source. The audit records both for every answer: whether you were named, which pages were cited, and whether any of them are yours. A brand can be named with no link, and a page can be cited with no recommendation.

What AI engines say when your buyers ask what to buy: who gets named, which sources each engine trusts, how your products show up in ChatGPT's store listings, and how AI describes your brand. Many fixes overlap with good SEO, and the report is written so your agency can ship them.

ChatGPT, Google AI Overviews and AI Mode, Perplexity and Claude.

We walk through it on a 30-minute call, and you keep the report either way. Your team can make the fixes from the ranked list. If you want my help, start the 90-day Visibility Program within 14 days and your full audit fee comes off its price.

Six things, in order. Crawlable: AI crawlers and Google can reach and index your pages. Structured: brand, product and FAQ data marked up so engines know what you sell. Trustworthy: reviews, your story and a consistent brand description everywhere you appear. Answerable: product pages that answer buyer questions directly. Comparable: best-for pages, comparisons and gift guides, the formats AI likes to quote. Each one ends with a checklist your team can see.

Yes. I run every audit personally, so the person who tested your brand is the person on your results call. To keep that true, I take two audits a week and two Program clients at a time. Every fix is written down, so your team or agency can carry it out with or without me.

The audit is paid upfront. The Program is $3,000 upfront, or $1,100 a month for three months, each payment due before that month's work starts. Your audit fee comes off the Program price. Keep your seat is billed at the start of each month. Everything goes through a Wise payment link or invoice. US clients pay in dollars by ACH bank transfer to a US account, the same way you pay any US vendor. UK and EU clients pay by bank transfer in GBP or EUR. If a payment doesn't arrive by its due date, work pauses until it does.

You can stop, or keep your seat for $500 a month. Each month I re-test your questions on every engine, send you your seat-rate report and update two pages. AI answers keep moving and competitors keep publishing, so this keeps you measured. Month to month, with 30 days' notice.

Sometimes. The audit shows which sources each engine cites in your category. If trade press shows up there, a release can help. If reviews, YouTube or comparison pages dominate, your budget belongs there.

Growth-stage ecommerce and DTC brands: established brands doing $2M or more a year, and funded startups with budget set aside for growth. Both already invest at least $5K a month in marketing through a team, agency or freelancers. Beauty, skincare, home, gifting, accessories and wellness products.