Terms of service.
Last updated: November 2026.
Who you're working with
Pretty Citable is a trading name of Amadito Holdings Ltd (company number 16625033), registered in England and Wales, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. These terms apply to every AI Visibility Audit, Fix Sprint, Visibility Program, Visibility Partnership and Monthly Visibility Support engagement. If a signed proposal says something different, the proposal applies.
Payment
Audits and Fix Sprints are paid upfront. Every Program starts with the $500 audit, paid upfront. The rest of the Program is paid in full, or in three monthly payments, each due before that month's work starts. Paying monthly, your $500 audit credit comes off the last payment. If a payment doesn't arrive by its due date, work stops and nothing more is delivered until it does. Monthly support is billed at the start of each month. Prices are in US dollars unless your invoice says otherwise. Work starts once payment arrives.
Timing
Your audit report arrives within 5 business days of receiving your details: your brand, website, top products and three competitors.
Refunds and credit
- Three fixes, or your money back. If your audit report has fewer than three ranked fixes your team can act on, I refund the full $500. Ask within 14 days of your results call. The refund covers the report itself. It doesn't cover how the fixes perform once your team makes them, or fixes your team decides not to make.
- Your $500 as credit. Book any next step within 14 days of your results call and the full $500 comes off its price. If you pay a Program monthly, the credit comes off your last payment.
- Fix Sprints, Programs and the Partnership. Refund terms are set out in your proposal.
- Monthly support runs month to month. Cancel with 30 days' notice by email.
What nobody can promise
AI engines and search engines decide what they show, and their answers change from day to day. I don't guarantee rankings, mentions, citations, traffic or sales. My guarantees cover what I control: delivering on time, and a report you can act on.
Your report and your information
You own the report and screenshots I deliver, and you can share them with your team, your agency or anyone you choose. I keep what you send confidential and use it only to do your work. I won't name you as a client or publish your results without your written permission. The privacy page explains how your information is handled.
Done-for-you work
For Fix Sprints, Programs and the Partnership, you give me the access the work needs, and you approve changes before they go live on your site. When you pay me to make fixes, I'm responsible for that work as your proposal describes. Rankings and mentions still aren't guaranteed, for the reasons above.
Liability
My total liability for any engagement is limited to the fees you paid for it. I'm not liable for indirect losses such as lost profits. Nothing in these terms limits liability that can't be limited by law.
Law
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
Changes
I may update these terms. The version on this page on the day you pay is the one that applies to that engagement.
Questions
Email [email protected].