Open ChatGPT in a private window, logged out, and ask four questions, each in a new chat: who is your brand, what does it sell, is it worth it, and what's the best product in your category. Write down anything wrong, old or missing. Then fix the sources AI reads about you: your About page, product pages, social bios and retailer listings. Ask again in a month, because one answer is a snapshot.
Why ask AI about your own brand?
A shopper who hears about you from a friend, a creator or an ad can ask ChatGPT about you before they ever open your site. Whatever it says back is the first description of your brand they read. If it's out of date, so is their first impression.
Step 1: Ask where a stranger would
Open a private window and go to chatgpt.com without logging in. When you're logged in, ChatGPT can use your saved memories and your past chats to personalize its answers, so it may already know your brand from you. Logged out, you see something closer to what a new shopper sees.
Step 2: Ask four questions, each in a new chat
- "Who is [your brand]?" Does it know you, and does it describe the brand you run today?
- "What does [your brand] sell?" Are your hero products named? Is a product you stopped selling still there?
- "Is [your brand] worth it?" This is what a shopper asks right before buying. Note which reviews, retailers or threads the answer leans on.
- "What's the best [your product category] for [who it's for]?" This one shows whether you come up when the shopper doesn't type your name. The free check runs three questions like it for you.
Step 3: Write down what's wrong or missing
- An old tagline, an old price or a discontinued product
- The wrong founder, year or shipping country
- Another company with a similar name mixed in with yours
- Sources you don't recognize, or a retailer listing where your own site should be
- No answer at all, which tells you AI doesn't have enough about you yet
It happened to me. On November 9, 2026, Google's AI Overview described Pretty Citable from my old Instagram bio, and its top source was another agency's post that never mentions me. The screenshot is on my scorecard.
Step 4: Fix the sources AI reads
AI builds its answer about your brand from what's already published about you. Start with the places you control:
- Your About page. One plain sentence near the top: what you sell, who it's for and what makes it different. Add the year you started and where you ship.
- Your product pages. Name each product, who it's for and what it does in the page text, with the current price.
- Your social bios. Instagram, TikTok, YouTube, Facebook and LinkedIn should describe the brand the way your site does. Old bios get repeated. More on social profiles and AI answers.
- Your retailer and marketplace listings. Check the name, description and price everywhere you sell. What a listing mismatch looks like in ChatGPT.
- Your ChatGPT listing. OpenAI's Business Hub lets eligible businesses claim their listing. How to claim yours.
Then the places other people control: press, gift guides, creator videos and podcast show notes. When one describes you wrong, send the owner a short note with the correct line.
Step 5: Ask again in a month
AI answers change from one day to the next. On Day 1 of our Thanksgiving series, ChatGPT answered the same question twice, two hours apart, and kept one brand out of six. Save a dated screenshot of each answer today and compare when you ask again. For the full method across four engines, see how to check if ChatGPT recommends your brand.
Where this fits in an audit
The AI visibility audit includes this brand profile check on four engines: what AI says when someone asks who you are, and whether your profiles and retailer listings describe you the way your site does.
Sources
See where your brand stands
Run three buyer questions yourself in 60 seconds, or get the full AI Visibility Audit: 30 questions on four engines, a competitor map and a ranked fix list in 5 business days.
