The AI Visibility Audit.
The AI Visibility Audit tests 30 real buyer questions about your products on ChatGPT, Google AI (AI Overviews and AI Mode), Perplexity and Claude. You get every answer as a dated screenshot, a map of the competitors named in your place, and at least three ranked fixes, in 5 business days. It costs $500, and the fee counts toward any next step.
Who gets the answer
| Buyer question | ChatGPT | Google AI | Perplexity | Claude |
|---|---|---|---|---|
| GiftBest vitamin C serum gift under $60 | Brand A | Brand A | You | Brand B |
| CompareVitamin C serums worth the money | Brand B | Brand A | Brand B | Brand A |
| TrustGentle serum for sensitive skin | You | Brand C | Brand A | You |
Everything the $500 audit includes.
- 01
30 real buyer questions
20 on your hero product or product line, plus a quick 5-question check on each of your next two bestsellers. Built from your category, your products and your price point.
- 02
Four engines, clean sessions
ChatGPT, Google AI Overviews and AI Mode, Perplexity and Claude. Each question is asked once on each engine, on the same day, and every answer is saved as a dated screenshot. AI answers shift from day to day, so treat it as your starting line and re-test monthly.
- 03
Competitor map
Which brands get named for your questions, and the exact sources each engine trusts for them.
- 04
Missed questions
The questions your buyers ask AI that your site never answers, so they get their answer from someone else.
- 05
Brand profile check
What AI says when someone asks who you are, and whether your Instagram, TikTok and LinkedIn profiles, your Amazon storefront and your retailer listings, such as Sephora or Ulta, describe you the way your site does. AI quotes those bios, old ones included.
- 06
Ranked fix list
What to change first, ordered by impact and effort, ready for your team or agency on Monday.
- 07
30-minute results call
I walk you through every finding and tell you what I'd do first with your budget.
See exactly what you'll receive.
It opens with a one-page summary in plain English. Then: where you appear, engine by engine; who gets named in your place, and why; how AI describes your brand; and your ranked fixes. Every finding links to a dated screenshot.
| Who gets the answer | ChatGPT | Google AI | Perplexity | Claude |
|---|---|---|---|---|
| GiftBest vitamin C serum gift under $60 | Brand A | Brand A | You | Brand B |
| CompareVitamin C serums worth the money | Brand B | Brand A | Brand B | Brand A |
| TrustGentle serum for sensitive skin | You | Brand C | Brand A | You |
- Add a comparison page for your vitamin C serum against the two brands named mostHigh impact
- Answer sensitive-skin questions directly on product pagesHigh impact
- Get reviewed where Google AI already looks in your categoryMedium
Invented brand, shown to illustrate the report layout. Your report uses your real questions, real answers and dated screenshots.
Three promises on every audit.
AI answers change daily and no one controls them. These promises cover what I do control.
Your $500 comes back as credit
Book any next step within 14 days of your results call and the full $500 counts toward it.
Your report in 5 business days
The clock starts the day I get your details, and you know your delivery date from day one.
Three fixes, or your money back
Your report includes at least three ranked fixes your team can act on. If it doesn't, I refund the full $500. The guarantee covers the report, and the fixes are yours to make or mine in a Fix Sprint.
From booking to report in about a week.
Start
Email me to book. I reply within one business day with your invoice and start date. No sales call required.
Send your details
Your website, your top products, three competitors you watch, a rough marketing budget and your average order value.
I test
Every question on every engine, each answer saved as a dated screenshot.
Report and call
Your one-page summary, full report, ranked fix list and a 30-minute walkthrough.
Three layers decide whether AI names you.
You've probably heard all three terms. Here's what each one does. SEO is the first layer, and AI needs the other two before it recommends you.
- 1SEOGoogle can find youCan Google find your pages and rank them?A fast site Google can read, the right keywords, and links from other sites. If you already pay for SEO, this layer is likely covered.
- 2AEOAI can quote youCan AI pull a clear answer from your pages?Product pages that answer buyer questions directly, plus product and FAQ markup so AI knows what each page is about.
- 3GEOAI recommends youDoes AI trust your brand enough to name it?Reviews, press, gift guides and comparison pages that mention you, and the same brand details everywhere you appear.
The audit checks all three layers and shows which one is costing you the sale. Check it yourself first
Every engine reads a different part of the web.
Good SEO is the starting point. Each AI engine then adds its own sources, so showing up takes a different fix for each one.
| Engine | Where its answers come from | What helps a brand show up | Source |
|---|---|---|---|
| Google AI Overviews, AI Mode and Gemini | Google's own search index | Pages Google already trusts; YouTube is the most-cited domain in AI Overviews | BrightEdge via 5W |
| ChatGPT | Independent tests show it drawing on Google's index | Pages that rank in Google for related questions | Search Engine Land |
| Perplexity | Live web search, with sources cited inline | Reviews, community discussions and original data | AirOps |
| Claude | Brave's independent search index | Being findable and well linked across the open web | Xponent21 |
What is AI visibility?
AI visibility is how often, and how accurately, AI assistants mention and recommend your brand when people ask questions in your category. It depends on what each engine can find and trust about you: your site, reviews, press, videos and the pages that compare you with competitors.
A clinic site I rebuilt now gets cited in Google's AI Overview.
I rebuilt the clinic's service pages so search engines and AI could read them: one clear answer per page, clean technical access, structured data and stronger content signals. Traffic stayed flat through February. I started the rebuild in March, and clicks climbed from there.


One site, shown with the owner's permission. Results depend on your category and competition, and nobody can promise rankings.
The same fixes work on product pages.
AI engines judge every page with the same three questions: can they reach it, can they understand it, and can they trust it? Here's what I fixed for the clinic, and what the same fix looks like on your store.
| What I fixed for the clinic | The same fix on your store |
|---|---|
| One clear answer per page | Product pages that answer buyer questions directly: who it's for, what it does and how it compares |
| Clean technical access | Collections and product pages that Google and AI crawlers can reach and index |
| Structured data | Product, review and FAQ markup, so engines know exactly what you sell and what buyers say about it |
| Stronger content signals | Comparison pages, gift guides and best-for pages, the formats AI likes to quote |
Can you guarantee my brand shows up in ChatGPT?
No one can guarantee that, because AI answers change daily and no one controls them. I guarantee the work, the deadline and at least three fixes you can act on, and I measure what changes every month.
How long does it take?
Five business days from the moment I have your website, your top products and three competitors you watch.
What do you need from me?
Your website, your top products or collections, three competitors you watch, a rough monthly marketing budget and your average order value, so I can recommend the right next step. A rough number is fine. That's it.
Do you need access to my store?
Not for the audit. It tests what AI engines say about you in public, so I only need your website, products and competitors. For Fix Sprints and Programs, I work through a staff or collaborator account on your store, such as Shopify, or alongside your team or agency, whichever you prefer.
How soon will AI start recommending us after the fixes?
It varies by engine and by how competitive your category is, so nobody can promise a date. Crawlers have to revisit your pages, and third-party mentions take time to build. That's why every Program re-tests your questions at day 30, 60 and 90 and reports exactly what moved.
How do you tell sales from AI apart from normal demand?
With three signals, because no single report shows it. AI referral visits in GA4 and Shopify (chatgpt.com, perplexity.ai and similar sources), what AI actually recommends when your buyers ask (the dated screenshots in your audit), and what customers say when you ask how they found you. Some AI influence never shows up as a referral, so I report all three side by side and never claim a number the data can't support.
Can you fix Google AI Overviews for my product category?
I can fix what Google's AI reads. The audit tests your category's buyer questions in Google AI Overviews and AI Mode, shows which pages Google cites for them today, and ranks the fixes that make your pages the better source. Nobody controls what Google shows, so I don't promise a placement. I re-test the same questions at day 30, 60 and 90, so you see exactly what moved.
Can you pay to get recommended by ChatGPT or Google AI?
ChatGPT now shows ads on its Free and Go plans in the US and many other countries. OpenAI says those ads are labeled, shown separately from the answer, and don't influence ChatGPT's answers or the products it picks. So paying OpenAI buys an ad slot. My work targets the answer itself: clearer product pages, better product data and real mentions on the sites AI reads. I never buy placements, links or reviews.
Will ChatGPT's new business dashboard replace an audit?
They do different jobs. OpenAI is testing a "Claim your business in ChatGPT" hub that would show verified brands how often ChatGPT mentions them and how many clicks those mentions send, day by day. Early reports say it won't show the questions behind those mentions or how you compare with competitors, and it covers ChatGPT only. The audit shows the questions, the brands named in your place and what to fix, across four engines. When the dashboard launches, use both. What the dashboard will show.
Is AI visibility worth it compared to regular SEO?
You don't have to pick one. Google says its AI Overviews and AI Mode have no extra requirements beyond being eligible for regular Search, so most fixes help both. AI still sends far less traffic than Google, but it's growing fast, and Adobe found AI visitors to US retail sites converted 90% better than other visitors in September 2026, up from 31% better in the 2025 holiday season. The audit shows where your brand stands on both before you spend more.
Where are you based?
Pretty Citable is a remote studio. I work in English with ecommerce and DTC brands that sell in the US, during US business hours on Central time (UTC-6). It's a trading name of Amadito Holdings Ltd, registered in England and Wales.
Which AI engines do you test?
ChatGPT, Google AI Overviews and AI Mode, Perplexity and Claude.
What happens after the audit?
We walk through it on a 30-minute call. You keep the report either way. If you book a Fix Sprint, Program or Partnership within 14 days, your full $500 counts toward it.
What exactly do you fix?
Six things, in order. Crawlable: AI crawlers and Google can reach and index your pages. Structured: brand, product and FAQ data marked up so engines know what you sell. Trustworthy: reviews, your story and a consistent brand description everywhere you appear. Answerable: product pages that answer buyer questions directly. Comparable: best-for pages, comparisons and gift guides, the formats AI likes to quote. Market-ready: pages and questions for each market you sell in. Every phase ends with a checklist your team can see.
Is it just you?
Yes. I run every audit personally, so the person who tested your brand is the person on your results call. Every program comes with a written plan and a checklist for each phase, so your team can always see what's done and what's next.
How do I pay?
Audits and Fix Sprints are paid upfront. Every Program starts with the $500 audit, paid upfront. The rest of the Program is paid in full, or in three monthly payments, each due before that month's work starts. Paying monthly, your $500 audit credit comes off the last payment. If a payment doesn't arrive by its due date, work stops and nothing more is delivered until it does. Monthly support is billed at the start of each month. Everything goes through a Wise payment link or invoice. US clients pay in dollars by ACH bank transfer to a US account, the same way you pay any US vendor. UK and EU clients pay by bank transfer in GBP or EUR.
What happens after the 90 days?
You can move to Monthly Visibility Support. AI answers shift constantly and competitors keep publishing, so each month I re-test all your tracked questions on four engines, report what moved, ship new fixes and content, and prepare you for seasonal peaks. It runs month to month with 30 days' notice.
Do I need press releases?
Sometimes. The audit shows which sources each engine cites in your category. If trade press shows up there, a release can help. If reviews, YouTube or comparison pages dominate, your budget belongs there.
Who is this for?
Growth-stage ecommerce and DTC brands: established brands doing $2M or more a year, and funded startups with budget set aside for growth. Both already invest at least $5K a month in marketing through a team, agency or freelancers. Beauty, skincare, home, gifting, accessories and wellness products.
See what holiday shoppers hear about you this week.
Your report lands in 5 business days, so you go into Q1 planning with a ranked fix list in hand. Your $500 counts toward any next step, and if your report has fewer than three fixes you can act on, you get a full refund.
Start your $500 auditOr email [email protected]