How much does an AI visibility audit cost?
By Daniela Ricaud, founder of Pretty Citable
In 2026, a one-time AI visibility audit from an agency typically costs $1,500 to $8,000, and the lowest published agency offers start around $1,300. Ongoing programs run from about $1,000 to $25,000 or more a month depending on company size. Self-serve tracking tools cost roughly $29 to $500 a month. Pretty Citable's audit is $500, and the fee counts toward any next step.
What agencies charge for a one-time audit
| Source | Published price | What it covers |
|---|---|---|
| Tenten GEO | From $1,299, delivered in 30 days | Visibility baseline, competitor share-of-voice gaps, technical check, roadmap |
| Young Company (market guide) | $1,500 to $5,000 typical range; its own checkup is $3,500 | One-time AI visibility audit |
| AOK Marketing (benchmark) | About $2,000 to $8,000 | GEO audit |
| Nutshell (planning estimate) | $5,000 to $50,000 per project | GEO projects of every size |
What ongoing programs cost
Monthly retainers vary most with company size. Young Company puts entry-level retainers at $1,000 to $2,500 a month and mid-market at $2,000 to $8,000. Nutshell's planning estimates run from $1,500 to $5,000 a month for small businesses up to $25,000 to $50,000 for enterprise. Tenten GEO's published retainer starts at $4,999 a month.
What tracking tools cost
Tools track whether AI engines mention you across a set of prompts. They show the numbers and leave the fixing to you.
- Otterly.AI: $29 a month for 15 prompts, $189 for 100, $489 for 400.
- Semrush AI Visibility Toolkit: $99 a month per domain.
What drives the price
- How many questions get tested, and whether they're your real buyers' questions or generic keywords.
- How many engines: ChatGPT, Google AI Overviews and AI Mode, Perplexity and Claude each draw on different sources, so one engine tells you little about the others.
- Repeat runs: answers change daily, so serious tracking reruns key questions on several days.
- Competitor depth: naming who gets recommended in your place, and the sources the engines trust for them.
- Fixes: whether you get a ranked fix list, or the fixes done for you.
What a good audit should include
- The exact questions, printed word for word so you can rerun them.
- Every engine named, with dated screenshots of every answer.
- The competitors named in your place, and the sources cited for them.
- A ranked list of fixes your team can act on.
- No ranking guarantees. AI answers change daily and nobody controls them, so a promise of placement is a red flag.
What Pretty Citable charges
The AI Visibility Audit is $500. It tests 30 of your buyers' questions on ChatGPT, Google AI, Perplexity and Claude, and delivers dated screenshots, a competitor map and at least five ranked fixes in 5 business days, plus a 30-minute results call. The $500 counts toward any next step, and if your report has fewer than five fixes you can act on, you get a full refund. Done-for-you work starts at $1,500 for a two-week Fix Sprint, and the 90-day Visibility Program starts at $3,000.
Sources
- Tenten GEO: pricing
- Young Company: what agencies charge for AIO, GEO and SEO in 2026, Jul 9, 2026
- AOK Marketing: GEO audit cost, updated Aug 11, 2026
- Nutshell: GEO costs, updated Sept 28, 2026
- Otterly.AI: pricing
- Semrush: AI visibility tracking tools for agencies, Jul 31, 2026
See where your brand stands
Run three buyer questions yourself in 60 seconds, or get the full AI Visibility Audit: 30 questions on four engines, a competitor map and a ranked fix list in 5 business days.
