/* v6 conversion components */
.announce{background:var(--signal-yellow);color:var(--ink);font-size:.88rem;font-weight:700;text-align:center;padding:9px 16px;line-height:1.4}
.announce a{color:var(--ink);margin-left:6px}
.announce .ast rect{fill:var(--ink)}

.hero-slim{padding:80px 0 40px}
.hero-slim .lead{margin-top:20px}
.hero-slim h1{margin-top:14px;max-width:14em}

/* self-check */
.selfcheck{max-width:880px;margin:0 auto;background:var(--surface);border:1px solid var(--hairline);border-radius:var(--r-xl);box-shadow:var(--shadow);padding:32px}
.sc-form{display:grid;grid-template-columns:1.1fr 1.3fr .9fr auto;gap:14px;align-items:end}
.sc-form label{display:flex;flex-direction:column;gap:6px;font-size:.8rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft)}
.sc-form input,.sc-form select,.calc-in input{font:inherit;font-size:1rem;letter-spacing:0;text-transform:none;color:var(--ink);background:var(--surface);border:1px solid #777B81;border-radius:var(--r-md);padding:12px 14px;min-height:48px;width:100%}
.sc-form button{min-height:48px;white-space:nowrap}
.sc-rows{list-style:none;margin:28px 0 0;padding:0;display:grid;gap:12px}
.sc-row{display:grid;grid-template-columns:36px 1fr auto;gap:16px;align-items:center;padding:18px;border:1px solid var(--hairline);border-radius:var(--r-lg);background:var(--cloud-soft)}
.sc-n{width:32px;height:32px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-weight:700;font-size:.9rem}
.sc-q{font-family:var(--serif);font-size:1.15rem;line-height:1.3}
.sc-links{display:flex;flex-wrap:wrap;gap:8px;margin-top:10px}
.sc-eng{font-size:.84rem;font-weight:700;text-decoration:none;color:var(--ink);background:var(--surface);border:1px solid var(--hairline);border-radius:var(--r-pill);padding:6px 12px}
.sc-eng:hover{border-color:var(--signal-pink);color:var(--accessible-pink)}
.sc-eng::after{content:" \2197"}
.sc-ask{border:0;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px;align-items:center;justify-content:flex-end}
.sc-ask legend{font-size:.8rem;font-weight:700;color:var(--ink-soft);margin-bottom:6px;width:100%;text-align:right;float:left}
.sc-opt{display:inline-flex;align-items:center;gap:6px;font-weight:700;font-size:.92rem;border:1px solid #777B81;border-radius:var(--r-pill);padding:6px 14px;cursor:pointer;background:var(--surface)}
.sc-opt:has(input:checked){background:var(--ink);color:#fff;border-color:var(--ink)}
.sc-opt input{accent-color:var(--signal-pink);margin:0}
.sc-tip{margin-top:12px}
.sc-result{margin-top:24px;padding:28px;border-radius:var(--r-lg);background:var(--pink-wash);border:1px solid #FBC6E3}
.sc-result h3{font-size:1.7rem;margin:8px 0 10px}
.sc-result .actions{margin-top:20px}
.sc-result .small{margin-top:12px}
@media (max-width:860px){
  .sc-form{grid-template-columns:1fr 1fr}
  .sc-form button{grid-column:1/-1}
  .sc-row{grid-template-columns:32px 1fr}
  .sc-ask{grid-column:2;justify-content:flex-start}
  .sc-ask legend{text-align:left}
}
@media (max-width:560px){.selfcheck{padding:20px}.sc-form{grid-template-columns:1fr}}

/* price anchor */
.calc{margin:22px 0;padding:16px;border-radius:var(--r-md);background:var(--cloud-soft);border:1px solid var(--hairline)}
.calc label{display:block;font-size:.78rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:8px}
.calc-in{display:flex;align-items:center;gap:8px}
.calc-in span{font-weight:700;font-size:1.1rem}
.calc-out{margin-top:10px;font-size:.98rem;line-height:1.45}
.calc-out b{color:var(--accessible-pink)}

/* promises */
.promises{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.promise{border:1px solid rgba(255,255,255,.16);border-radius:var(--r-lg);padding:28px;background:rgba(255,255,255,.04)}
.promise .pnum{font-family:var(--serif);font-style:italic;color:var(--signal-pink);font-size:1.4rem}
.promise h3{color:#fff;margin:10px 0 10px}
.promise p{color:#CFCAC7}
@media (max-width:860px){.promises{grid-template-columns:1fr}}

/* pricing tiers */
.tiers{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;align-items:stretch}
.tier{position:relative;display:flex;flex-direction:column;gap:10px;padding:28px 24px;border:1px solid var(--hairline);border-radius:var(--r-lg);background:var(--surface)}
.tier h3{font-size:1.4rem}
.tier .tier-price{font-family:var(--serif);font-size:2rem;line-height:1.1}
.tier .tier-price small{display:block;font-family:var(--sans);font-size:.85rem;color:var(--ink-soft);margin-top:4px}
.tier p{color:var(--ink-soft);font-size:.98rem}
.tier ul{list-style:none;margin:6px 0 8px;padding:0;display:grid;gap:8px;font-size:.92rem}
.tier li{padding-left:22px;position:relative}
.tier li::before{content:"";position:absolute;left:0;top:.5em;width:10px;height:10px;border-radius:50%;background:var(--teal-proof)}
.tier .link-arrow,.tier .btn{margin-top:auto;align-self:flex-start}
.tier.featured{border:2px solid var(--ink);box-shadow:var(--shadow);background:var(--pink-wash)}
.tier .badge{position:absolute;top:-13px;left:24px;background:var(--ink);color:#fff;font-size:.74rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;padding:5px 12px;border-radius:var(--r-pill)}
.ladder-notes{margin-top:28px;display:grid;gap:12px}
.ladder-notes p{color:var(--ink-soft)}
.founding{padding:14px 18px;border-radius:var(--r-md);background:var(--signal-yellow);color:var(--ink)!important}
.founding .spots{display:inline-block;margin-left:8px;font-weight:700;background:var(--ink);color:#fff;padding:2px 10px;border-radius:var(--r-pill);font-size:.85rem}
@media (max-width:1000px){.tiers{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.tiers{grid-template-columns:1fr}}

/* four objections */
.objections.four{grid-template-columns:repeat(2,1fr)}
@media (max-width:760px){.objections.four{grid-template-columns:1fr}}

/* sticky mobile CTA */
.mobile-cta{display:none}
@media (max-width:720px){
  .mobile-cta{display:block;transform:translateY(110%);transition:transform .25s;position:fixed;left:0;right:0;bottom:0;z-index:25;padding:10px 16px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.94);backdrop-filter:blur(10px);border-top:1px solid var(--hairline)}
  .mobile-cta.show{transform:none}
  .mobile-cta .btn{width:100%;justify-content:center}
  body{padding-bottom:76px}
  .announce{font-size:.8rem}
}

/* product-first hero visual (mirrors the real audit report) */
.hero-report{margin:0;background:var(--surface);border:1px solid var(--hairline);border-radius:var(--r-xl);box-shadow:var(--shadow);padding:28px;position:relative;overflow:hidden}
.hero-report::before{content:"";position:absolute;left:0;right:0;top:0;height:6px;background:var(--orchid)}
.hr-head{display:flex;align-items:center;gap:12px;padding-bottom:16px;border-bottom:1px solid var(--ink)}
.hr-logo{font-family:var(--serif);font-weight:700;font-size:1.9rem;line-height:1;letter-spacing:-.04em}
.hr-t{flex:1;font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;line-height:1.4}
.hr-t small{display:block;color:var(--ink-faint);font-size:.68rem}
.hr-title{font-family:var(--sans);font-size:.95rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;margin:20px 0 10px}
.hr-grid,.report table{width:100%;border-collapse:collapse;font-size:.86rem}
.hr-grid th{font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);text-align:center;padding:8px 4px;border-bottom:1px solid var(--hairline)}
.hr-grid th:first-child{text-align:left}
.hr-grid td{padding:12px 4px;border-bottom:1px solid var(--hairline);text-align:center;color:var(--ink-soft);font-size:.82rem}
.hr-grid td:first-child{text-align:left;color:var(--ink);font-size:.86rem;line-height:1.35;padding-right:10px}
td.you{color:var(--accessible-pink)!important;font-weight:700}
.hr-grid td.you{background:var(--pink-wash)}
.report td.you{background:var(--pink-wash)}
.qt{display:inline-block;font-size:.6rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;border-radius:4px;padding:2px 6px;margin-right:8px;vertical-align:1px;color:var(--ink)}
.qt.gift{background:#FBF1BE}.qt.cmp{background:#D7F1F1}.qt.trust{background:#EBD9EA}
.hr-sum{margin-top:16px;padding:12px 14px;border-radius:var(--r-md);background:var(--cloud-soft);font-size:.92rem}
.hr-sum b{color:var(--ink)}
.hr-by{display:flex;align-items:center;gap:10px;margin-top:18px;font-size:.88rem;color:var(--ink-soft)}
.hr-by img{width:40px;height:40px;border-radius:50%;object-fit:cover}
@media (max-width:560px){.hero-report{padding:18px}.hr-grid td,.hr-grid th{padding:9px 2px}.hr-grid td:first-child{font-size:.8rem}.qt{display:block;width:max-content;margin:0 0 4px}}

/* booking page */
.routes{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:20px}
.route{display:flex;flex-direction:column;gap:12px;padding:30px;border:1px solid var(--hairline);border-radius:var(--r-lg);background:var(--surface)}
.route.featured{border:2px solid var(--ink);background:var(--pink-wash);box-shadow:var(--shadow)}
.route p{color:var(--ink-soft)}
.route .btn{align-self:flex-start;margin-top:auto}
.steps-row{list-style:none;padding:0;margin:40px 0 0;display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.steps-row li{display:flex;align-items:center;gap:10px;font-weight:700;font-size:.95rem}
.steps-row b{width:30px;height:30px;flex:none;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-size:.85rem}
@media (max-width:760px){.steps-row{grid-template-columns:1fr 1fr}}

/* research leaderboard */
.leaderboard{list-style:none;padding:0;margin:0;display:grid;gap:10px;max-width:720px}
.leaderboard li{display:grid;grid-template-columns:36px 1fr auto;gap:14px;align-items:center;padding:14px 18px;border:1px solid var(--hairline);border-radius:var(--r-md)}
.lb-n{font-family:var(--serif);font-style:italic;color:var(--accessible-pink);font-size:1.3rem}
.lb-b{font-weight:700}
.lb-c{color:var(--ink-soft);font-size:.9rem}
.proof{grid-template-columns:repeat(auto-fit,minmax(280px,1fr))!important}

/* case study */
.proof-strip{display:block;font-size:.92rem;line-height:1.5;color:var(--ink-soft);text-decoration:none;border-left:3px solid var(--signal-pink);padding:4px 0 4px 14px;max-width:34em}
.proof-strip b{color:var(--ink)}
.proof-strip span{color:var(--accessible-pink);font-weight:700;white-space:nowrap}
.proof-strip span::after{content:" \2192"}
.case-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-bottom:28px}
.case-stats div{background:var(--surface);border:1px solid var(--hairline);border-radius:var(--r-lg);padding:22px}
.case-stats b{display:block;font-family:var(--serif);font-weight:400;font-size:2.4rem;line-height:1.05;color:var(--ink)}
.case-stats span{display:block;margin-top:8px;font-size:.92rem;color:var(--ink-soft);line-height:1.45}
.case-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.shot{margin:0;background:var(--surface);border:1px solid var(--hairline);border-radius:var(--r-lg);padding:14px;box-shadow:var(--shadow)}
.shot.wide{grid-column:1/-1}
.shot img{width:100%;border-radius:10px}
.shot figcaption{font-size:.84rem;color:var(--ink-faint);margin-top:10px}
.cal-pair{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.cal-label{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;background:var(--teal-wash);color:var(--deep-teal);border-radius:var(--r-pill);padding:3px 10px;margin-bottom:8px}
@media (max-width:900px){.case-stats{grid-template-columns:1fr 1fr}.case-grid{grid-template-columns:1fr}}
@media (max-width:480px){.case-stats b{font-size:1.9rem}}

/* resources */
.nav-links{gap:26px}
.wrap.narrow{max-width:820px}
.crumb{display:block;width:max-content;font-size:.85rem;font-weight:700;color:var(--ink-soft);text-decoration:none;margin-bottom:14px}
.crumb::before{content:"\2190 "}
.byline{display:flex;align-items:center;gap:10px;margin-top:22px;font-size:.92rem;color:var(--ink-soft)}
.byline img{width:40px;height:40px;border-radius:50%;object-fit:cover}
.byline a{color:var(--ink);font-weight:700;text-decoration:none}
.answer-box{background:var(--pink-wash);border:1px solid #FBC6E3;border-radius:var(--r-lg);padding:24px 26px;margin-bottom:12px}
.answer-box p{margin-top:8px;font-size:1.12rem;line-height:1.6;color:var(--ink)}
.article h2{font-size:clamp(1.5rem,2.6vw,1.9rem);margin-top:44px;margin-bottom:12px}
.article p{margin-bottom:14px;color:var(--ink-soft)}
.article p b,.article li b{color:var(--ink)}
.article ul,.article ol{padding-left:22px;margin:0 0 16px;color:var(--ink-soft)}
.article li{margin-bottom:8px}
.sources{font-size:.9rem}
.sources a{word-break:break-word}
.article-cta{margin-top:52px;padding:30px;border-radius:var(--r-lg);background:var(--ink);color:#fff}
.article-cta h2{margin-top:0;color:#fff}
.article-cta p{color:#CFCAC7}
.article-cta .link-arrow{color:#fff}
.res-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:20px}
.res-card{display:flex;flex-direction:column;gap:10px;padding:28px;border:1px solid var(--hairline);border-radius:var(--r-lg);background:var(--surface);text-decoration:none;color:var(--ink);transition:transform .15s, box-shadow .15s}
.res-card:hover{transform:translateY(-2px);box-shadow:var(--shadow)}
.res-card h3{font-size:1.35rem}
.res-card p{color:var(--ink-soft);font-size:.98rem}
.res-card .link-arrow{margin-top:auto}
.res-card.tool{background:var(--pink-wash);border:2px solid var(--ink)}
.cl ul{list-style:none;padding:0}
.cl li{margin:0 0 10px}
.cl label{display:flex;gap:12px;align-items:flex-start;padding:14px 16px;border:1px solid var(--hairline);border-radius:var(--r-md);cursor:pointer;background:var(--surface)}
.cl input{margin-top:5px;width:18px;height:18px;accent-color:var(--accessible-pink);flex:none}
.cl label:has(input:checked){background:var(--teal-wash);border-color:var(--teal-proof)}
.cl-count{font-weight:700;color:var(--ink)!important;margin-top:20px}

/* mobile menu, booking page, copy */
.menu-btn{display:none;font:inherit;font-weight:700;font-size:.92rem;background:transparent;border:1.5px solid var(--ink);border-radius:var(--r-pill);padding:8px 16px;color:var(--ink);cursor:pointer;justify-self:end}
.mnav{display:none}
@media (max-width:980px){
  .site-nav .wrap{grid-template-columns:1fr auto auto;gap:10px}
  .menu-btn{display:inline-block}
  .nav-cta{display:none}
  .mnav:not([hidden]){display:flex;flex-direction:column;gap:4px;padding:8px 24px 20px;border-top:1px solid var(--hairline);background:var(--surface)}
  .mnav a{padding:12px 0;font-weight:700;color:var(--ink);text-decoration:none;border-bottom:1px solid var(--hairline)}
  .mnav a.btn{margin-top:12px;border-bottom:0;justify-content:center;color:var(--ink)}
}
.page-book .mobile-cta{display:none!important}
.page-book .nav-cta{visibility:hidden}
.copy-btn{font:inherit;font-size:.8rem;font-weight:700;border:1px solid #777B81;background:#fff;border-radius:var(--r-pill);padding:2px 10px;margin-left:4px;cursor:pointer}

/* audience switch under the homepage hero */
.aud-switch{display:inline-block;margin-top:14px;font-size:.92rem;color:var(--ink-soft);text-decoration:none}
.aud-switch span{color:var(--ink);font-weight:700;text-decoration:underline;text-decoration-color:var(--signal-pink);text-underline-offset:3px;margin-left:4px}
.aud-switch:hover span{color:var(--signal-pink)}

.site-footer .legal{margin:14px 0 0;font-size:.78rem;line-height:1.5;color:var(--ink-soft);max-width:760px}

/* clinic page additions */
.hr-note{margin:10px 2px 0;font-size:.8rem;color:var(--ink-soft)}
.hr-note a{color:var(--ink);font-weight:700}
.hero-copy .proof-strip{margin:22px 0 18px}
.tryit{margin-top:28px;padding:14px 18px;border-left:3px solid var(--signal-pink);background:var(--cloud-soft);border-radius:0 var(--r-md) var(--r-md) 0;font-size:.95rem;max-width:760px}
.tiers.three{grid-template-columns:repeat(3,1fr)}
@media (max-width:1000px){.tiers.three{grid-template-columns:1fr}}
.tier .btn,.tier .link-arrow{margin-top:auto}
.shot.wide.narrow img{max-width:760px;margin:0 auto;display:block}
a.zoom{display:block;cursor:zoom-in}

/* case study → ecommerce bridge, reads as one block with the case study */
.section.tint.bridge{padding-top:0}
.bridge .etable td:first-child{font-weight:700;color:var(--ink);width:32%}
.bridge .actions{align-items:center;gap:18px;flex-wrap:wrap}
.wordmark,.nav-cta{white-space:nowrap}
section[id]{scroll-margin-top:84px}
.mini-check{margin-top:32px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;background:var(--surface);border:1px solid var(--hairline);border-radius:var(--r-xl);box-shadow:var(--shadow);padding:24px 28px}
.mini-check h3{margin:0 0 6px}
.mini-check p{margin:0;color:var(--ink-soft)}
.mini-check .actions{margin:0;align-items:center;gap:18px;flex-wrap:wrap}
.mini-check h3{font-size:1.45rem}
.price-card .sample-dl{display:inline-flex;margin-top:14px;font-size:.92rem}

/* SEO / AEO / GEO layers */
.stack{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px}
.layer{display:grid;grid-template-columns:56px 200px 1fr 1.3fr;gap:24px;align-items:center;padding:22px 26px;border-radius:var(--r-lg);border:1px solid var(--hairline)}
.layer.l1{background:var(--surface)}
.layer.l2{background:#EAF6F6;border-color:#CFE9EA}
.layer.l3{background:#FFEFF7;border-color:#FBCFE6}
.lnum{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;background:var(--ink);color:#fff;font-weight:700;font-size:1.1rem}
.layer.l3 .lnum{background:var(--signal-pink);color:var(--ink)}
.lname b{display:block;font-family:var(--serif);font-weight:400;font-size:1.7rem;line-height:1.1}
.lname span{font-size:.92rem;color:var(--ink-soft);font-weight:700}
.lq{font-weight:700;color:var(--ink);font-size:1.02rem}
.lneed{color:var(--ink-soft);font-size:.95rem}
.stack-foot{margin-top:22px;font-size:1rem;display:flex;gap:16px;flex-wrap:wrap;align-items:center}
@media (max-width:900px){.layer{grid-template-columns:44px 1fr;gap:6px 16px;padding:18px}.lnum{grid-row:span 3}.lname,.lq,.lneed{grid-column:2}}
@media (max-width:900px){.lnum{align-self:start}}
/* 4-engine example grid on small screens */
@media (max-width:600px){.hr-grid th{font-size:.56rem;letter-spacing:.02em;padding:6px 1px}.hr-grid td{font-size:.7rem;padding:8px 1px}.hr-grid td:first-child{font-size:.74rem;padding-right:6px}.hero-note{font-size:.8rem}}

/* Resources v2: cover art, grouped hub, styled tables (Nov 9) */
.res-card{padding:0;overflow:hidden;gap:0}
.res-art{width:100%;aspect-ratio:40/21;object-fit:cover;border-bottom:1px solid var(--hairline);background:var(--cloud-soft)}
.res-body{display:flex;flex-direction:column;gap:10px;padding:22px 24px 24px;flex:1}
.res-body .link-arrow{margin-top:auto;padding-top:6px}
.res-card h3{font-size:1.28rem;line-height:1.25}
.res-card.tool{border:2px solid var(--ink)}
.res-card.tool .res-art{border-bottom:2px solid var(--ink)}
.res-feature-row{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-bottom:64px}
.res-card.feature h3{font-size:1.6rem}
.res-group{margin-top:56px}
.res-group:first-of-type{margin-top:0}
.res-group-head{display:flex;align-items:baseline;justify-content:space-between;gap:16px;border-bottom:1px solid var(--hairline);padding-bottom:14px;margin-bottom:24px}
.res-group-head h2{font-size:clamp(1.6rem,3vw,2.1rem)}
.res-group-head p{color:var(--ink-faint);font-size:.98rem;margin:0}
.res-grid{grid-template-columns:repeat(auto-fill,minmax(280px,1fr))}
.article-art{width:100%;border-radius:var(--r-lg);margin-top:28px;border:1px solid var(--hairline)}
.article table{width:100%;border-collapse:separate;border-spacing:0;margin:8px 0 22px;font-size:.98rem;border:1px solid var(--hairline);border-radius:var(--r-md);overflow:hidden}
.article th,.article td{padding:14px 16px;text-align:left;vertical-align:top;border-bottom:1px solid var(--hairline)}
.article thead th{background:var(--cloud-soft);font-family:var(--sans);font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);font-weight:700}
.article tbody tr:last-child td{border-bottom:0}
.article tbody td:first-child{font-weight:700;color:var(--ink);width:28%}
.article td{color:var(--ink-soft)}
@media (max-width:760px){
  .res-feature-row{grid-template-columns:1fr;margin-bottom:44px}
  .res-group-head{flex-direction:column;gap:4px}
  .article-art{margin-top:20px}
  .article table{font-size:.9rem}
  .article th,.article td{padding:10px 12px}
}
@media (min-width:1100px){.res-grid.four{grid-template-columns:repeat(4,1fr)}.res-grid.four .res-card h3{font-size:1.18rem}}
@media (min-width:640px) and (max-width:1099px){.res-grid.four{grid-template-columns:repeat(2,1fr)}}
.article-art{height:300px;object-fit:cover}
@media (max-width:760px){.article-art{height:190px}}
/* In-article related-guide callout (Nov 9) */
.callout{margin:34px 0 30px}
.callout a{display:grid;grid-template-columns:168px 1fr;gap:18px;align-items:center;padding:14px;border:1px solid var(--hairline);border-left:4px solid var(--signal-pink);border-radius:var(--r-md);background:var(--surface);text-decoration:none;color:var(--ink);transition:box-shadow .15s}
.callout a:hover{box-shadow:var(--shadow)}
.callout img{width:168px;aspect-ratio:40/21;object-fit:cover;border-radius:10px}
.callout span{display:grid;gap:4px}
.callout b{font-family:var(--serif);font-weight:400;font-size:1.2rem;line-height:1.25}
.callout small{color:var(--ink-soft);font-size:.92rem;line-height:1.45}
@media (max-width:560px){.callout a{grid-template-columns:96px 1fr;gap:12px}.callout img{width:96px}.callout small{display:none}}
/* Guide pages: slide-in free-check CTA (desktop) */
.slide-cta{position:fixed;right:24px;bottom:24px;z-index:30;width:320px;padding:22px 22px 20px;background:var(--surface);border:1px solid var(--hairline);border-top:4px solid var(--signal-pink);border-radius:var(--r-lg);box-shadow:var(--shadow);display:grid;gap:8px;opacity:0;transform:translateY(16px);transition:opacity .25s,transform .25s}
.slide-cta.show{opacity:1;transform:none}
.slide-cta b{font-family:var(--serif);font-weight:400;font-size:1.3rem;line-height:1.2}
.slide-cta p{font-size:.92rem;color:var(--ink-soft);margin:0 0 6px}
.slide-cta .btn{justify-self:start}
.slide-x{position:absolute;top:8px;right:10px;border:0;background:none;font-size:1.4rem;line-height:1;color:var(--ink-faint);cursor:pointer;padding:4px 8px}
.slide-x:hover{color:var(--ink)}
@media (max-width:760px){.slide-cta{display:none}}
/* Pricing: comparison with typical agency pricing (Nov 9) */
.compare{margin-top:48px;max-width:880px}
.compare h3{font-size:1.5rem;margin-bottom:16px}
.cmp-wrap{overflow-x:auto;border:1px solid var(--hairline);border-radius:var(--r-lg);background:var(--surface)}
.cmp-table{width:100%;border-collapse:collapse;font-size:.98rem;min-width:560px}
.cmp-table th,.cmp-table td{padding:16px 18px;text-align:left;vertical-align:top;border-bottom:1px solid var(--hairline)}
.cmp-table tbody tr:last-child th,.cmp-table tbody tr:last-child td{border-bottom:0}
.cmp-table thead th{font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-faint);font-weight:700;background:var(--cloud-soft)}
.cmp-table tbody th{font-weight:700;color:var(--ink);width:24%}
.cmp-table td{color:var(--ink-soft)}
.cmp-table .pc{background:var(--pink-wash);color:var(--ink)}
.cmp-table thead .pc{color:var(--accessible-pink);background:#FFE3F2}
.compare .small{margin-top:12px}

.hero-side{display:grid;gap:18px;align-content:center;min-width:0}
.sc-mini{display:flex;align-items:center;gap:18px;background:#fff;border:1px solid var(--hairline);border-radius:var(--r-lg);padding:16px 20px;text-decoration:none;color:var(--ink-soft);font-size:.92rem;line-height:1.5;box-shadow:0 8px 24px rgba(19,14,12,.06)}
.sc-mini:hover{border-color:var(--ink)}
.sc-mini .sc-big{font-family:var(--serif);font-size:2.8rem;line-height:1;color:var(--ink);flex:none}
.sc-mini b{color:var(--ink)}
.sc-mini .sc-go{color:var(--accessible-pink);font-weight:700;white-space:nowrap}
.faq summary{padding:18px 0}
@media (min-width:861px){.faq-side{position:sticky;top:96px}}
.faq-card{margin-top:28px;display:grid;gap:10px;background:var(--pink-wash);border-radius:var(--r-lg);padding:20px 22px;font-size:.95rem}
.faq-card b{font-family:var(--serif);font-weight:400;font-size:1.3rem;color:var(--ink)}
.faq-card a{font-weight:700;color:var(--accessible-pink);text-decoration:none}
.faq-card a:hover{text-decoration:underline}
.faq-more{margin-top:22px}